NewVidea

This is a very hard concept for many Technology-Savvy agents to truly grasp; (link to blog: wp.me — Internet Marketing and SEO live within the intersection of Marketing and Tools, but are NOT layered on top of each other. Technology is but the glue to all these layers — Not the heart beat of Marketing Success. You can use a piece of paper and pencil and create the Best Marketing — the computer makes the delivery easy; you can even use your iPhone to write a novel — but it is the ideas that matter not how many thumbs you ended up using to produce it. Internet Marketing is NOT about Technology! Let me explain with examples: HootSuite and Engage121. (many other technology tools are available; I am only using these two illustrate a point.) Before I go on I must share that I love both tools and find them quite useful, and I do recommend them. 1. The tools offer those who wish to view their Social Network and Influence great insights; you can view all the noise you are creating with your followers and friends. So, if you are a Brand Manager, this is critical to reaching your agents, brokers, and their network of followers. 2. I say that Real Estate Agents are Not Brand Managers — they are Local Marketing Experts who go about getting more Listings and more Sales. Yes, Yes, there is this noise that says that Real Estate Agents are the Brand and ought to manage it like a National Brand — I disagree; that statement maybe true for one thousandth of percent of agents who work …

Related Articles

• January 28, 2012 -- Session 1 – The Principles of Internet Marketing and SEO (0)
• November 7, 2011 -- The Best Marketing Tools To Make Money On The Internet (2)
• November 5, 2011 -- How To Make Money On The Internet: Best Marketing Video! (0)
• October 31, 2011 -- The Secret To Online Marketing Success Revealed (0)
• May 9, 2012 -- Internet Marketing Success: NEVER QUIT…help is always around (0)